Article: Is triathlon the new golf?

First triathlon is the new status symbol, and now triathlon is the new golf?

Anthony Barton used to head out to the golf course when he wanted to get face time with clients; now he finds himself on a 50 mile bike ride. It is just so much easier to talk business out here on the road says Barton ... Barton is just one of a booming number of business owners foregoing a day at the golf course in favor of a swim, run or bike ride with their clients. According to USA Triathlon (USAT), the official governing body of the sport in this country, that level is high and getting higher.

Read the full article here.