Touching back on my Rev3 blog post from last month, have you noticed these Rev3 ads popping up in triathlon magazines? It's a pretty good take on the "M-dot" tattoo phenomenon, one of the more interesting aspects of our sport. What other sport and brand has this kind of consumer loyalty and engagement, that participants are willing to brand themselves with a corporate tattoo as a symbol of accomplishment? I don't see people walking around with Nike tattoos or NBA tattoos. Talk about dedication!
Adam Eck, designer for upstart Rev3, decided to poke fun at the market leader Ironman and offered up his take of the "R-dot" tattoo. I don't think anyone will actually go out and get this tattoo, but it is a clever way to let people know that Rev3 is a viable alternative to the standard WTC Ironman events. As their ad indicates, it's time to "start a new revolution". Although I haven't done a Rev3 event I do like the company and the spirit of customer service that they're embodying. Plus the fact that they're providing competition for the WTC should mean lower prices and improved quality across the board for all race participants. With the demand for long distance races growing at a rapid pace Rev3 should be able to thrive alongside the WTC and hopefully will encourage even more new race directors to enter the triathlon market.
Note: It looks like Adam Eck's post about the Rev3 tattoo was taken down. The old URL was: http://eckshire.com/2010/08/24/helping-the-little-guy-take-a-swing-at-goliath/
Adam Eck, designer for upstart Rev3, decided to poke fun at the market leader Ironman and offered up his take of the "R-dot" tattoo. I don't think anyone will actually go out and get this tattoo, but it is a clever way to let people know that Rev3 is a viable alternative to the standard WTC Ironman events. As their ad indicates, it's time to "start a new revolution". Although I haven't done a Rev3 event I do like the company and the spirit of customer service that they're embodying. Plus the fact that they're providing competition for the WTC should mean lower prices and improved quality across the board for all race participants. With the demand for long distance races growing at a rapid pace Rev3 should be able to thrive alongside the WTC and hopefully will encourage even more new race directors to enter the triathlon market.
Note: It looks like Adam Eck's post about the Rev3 tattoo was taken down. The old URL was: http://eckshire.com/2010/08/24/helping-the-little-guy-take-a-swing-at-goliath/
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