Looks like the news media has finally discovered what we triathletes have known for years now: the sport of triathlon is growing rapidly and everyday people are embracing it. Triathlons are not just for hardcore Ironmen (and women) anymore, they’re for all individuals who are seeking to live a healthy, active lifestyle.
Two recent articles in major media outlets (CNN & The Wall Street Journal) have recently highlighted this trend. They’ve showcased everyday people, ranging from young professionals to mothers, who have taken up triathlon as a way to stay health and regain some of their youthful athleticism. Chuck Menke, direction of marketing and communications at USA Triathlon, states that over the last five years USAT membership has gone from 50,000 to 135,000 annual members. But why is there such a huge growth in triathlon now?
Menke says "it's a combination of the Olympics -- triathlon made its debut in the 2000 Sydney games -- a growing group of middle-aged competitors looking to reclaim their athleticism, and a desire for fitness-conscious camaraderie.”
I believe that over the years the general population has become more aware of the benefits of exercise as one gets older, and many have turned to some form of sport as their primary form of activity. Running and marathons were the go-to sport for aspiring adult athletes, but this decision has slowly changed over time. For starters, the jarring effects of running have taken a toll on the aging adult athlete, and these individuals have turned to triathlon for the cross-training benefits. Others see triathlon as a new challenge to conquer, a new arena where they can test their weekend warrior skills.
Is the sport of triathlon reaching a tipping point with the masses? Nine months ago I reference articles that hinted that triathlon was the new social status symbol for professionals and that it had potentially replaced the sport of golf for the business class. Will this trend continue?
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